We know the Mortgage Business and Can Finance Easy, Complex and Tough Deals.

First Florida Financial Group LLC, is a mortgage brokerage company that was founded in 2006 and has developed relationships with the best and largest wholesale lenders in the country. This gives us the ability to meet or beat most retail lending interest rates and we don't just offer the normal loan programs like most banks do, but to offer them without the additional underwriting requirements and loan limitations that bank and lenders typically have, which means we can approve and close a lot of loans that other banks and mortgage companies would or have already denied.

1. Our team is our greatest asset. 
2. We are relationship drive
n, not transaction driven. 
3. Exemplary customer service is everyone’s responsibility. 
4. We are relentless in our pursuit of the perfect loan process. 
7. Communication of the process is as important as the process itself. 

Click on any of the links below to learn more our loan products.


“Top 10 Reasons to Choose Us as Your Mortgage Professional vs. Big Banks”

1. We offer the MOST Extensive and Broad Range of Loan Products Available in today’s ever-changing market!  Banks only have “their box”. “We Think Outside the Box”
2. We follow FHA and Fannie Mae underwriting guidelines! We don’t add additional restrictions that can lead to loan denials, even though FHA and Fannie Mae would have approved the loan!  Big banks have “overlays” that could lead to denials.
3. Same Day Pre-Qualifications! 
4. 24 Hour Underwriting! 
5. Loan Closings in 20 to 30 days on 95% of all purchase transactions!  Most big banks require 60 days to close.
6. Evening and Weekend Pre-Approvals and loan status updates! Try calling any bank on Sunday. 
7. We meet or BEAT Big Bank rates 99% of the time! (We deal with Wholesale Rates)
8. Personalized mortgage services! You don’t get lost in the different department shuffle!
9. We work for YOUR BUYERS and only get paid when we’re successful on their behalf! Many Big bank loan officers are salaried employees and get paid regardless if your loan closes or not. We do NOT, which is why we work hard to close your loan! In most cases, our fees are paid by the lender so clients have little or no out of pocket expenses for loan origination costs.
10. We are State Licensed Mortgage Broker Professionals and take yearly continuing education classes. Big bank loan officers do not have to meet these high standards.


We offer loans for the entire state of Florida and all of the following cities;
Monroe County Florida Cities; Big Pine Key, Islamorada, Key Colony Beach, Key Largo, Key West, Long Key, Marathon, Marathon Shores, Sugarloaf Shores, Summerland Key, and Tavernier
Collier County Florida Cities; Marco Island, Naples Golden Gate,
Lee County Florida Cities: Alva, Boca Grande, Bonita Springs, Buckingham, Captiva, Cape Coral, Fort Myers, Fort Myers Beach, Lehigh Acres, Sanibel and Jacksonville, Tampa, Saint Petersburg, Hialeah, Orlando, Fort Lauderdale, Tallahassee, Hollywood, Pembroke Pines, Miami, Palm Beach, West Palm Beach, Boca Raton, Miramar, Sarasota, Gainesville, Bradenton

Got A Question?

Thanks and we look forward to working with you on your mortgage needs!

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