"Our Mission"

Our team of dedicated professionals at First Florida Financial Group understands what has happened recently within the mortgage industry. As we are all are aware the mortgage industry faces,  and for sometime will continue to face, some of the most challenging times we have seen in many years. We feel confident that we have identified the leading, if not the most significant, challenges that consumers and industry professional partners currently face when trying to get loans approved and closed.

Therefore our mission is simple: We commit ourselves individually and collectively to pooling our combined expertise and focusing our aggregated resources on the common goal of doing all we can as a correspondent lender, to mitigate these impacts on your loan.  On behalf of, and in support of, consumers and our other industry professional partners, we're prepared to do all we can to soften the blow to your loan-approval success, or your business's success, as it may apply. 

We recognize that, as an industry professional, through the course of  meeting and serving the public's residential mortgage needs, your efforts will likely be met with obstacles and challenges that may be difficult to overcome.  As a consumer, on who's behalf an industry professional may be working, these same challenges can similarly unravely your plans and needs. Therefore, we commit, to the greatest extent possible, to bring our efforts and facilities to bear on the loan challenges we all face.  

Through our products and program, we are currently helping consumers and our industry professional partners to overcome these challenges every day and welcome the opportunity to assist you, in the same manner.

Eddie Hoskins

Partner/Lender